Direct Response or Bust!

Posted by stephenfox on September 2, 2017

As the name implies, Direct Response Marketing demands a direct response from your potential customers. This type of marketing is used to answer questions, present your branding, products, and the reason you do what you do. Customers love this, as they are offered the opportunity to response, whether that be in the way of signing up for a newsletter, posting a comment on your site or blog, or purchasing a product from you.

So, what does direct response marketing look like? Well, it comes in many forms, including

  • Direct mail
  • Print ads
  • Radio and TV ads
  • Coupons or other incentives
  • Telemarketing

Some of the advantages of direct marketing are

  • Uses free time during lulls in business
  • Communicates and empowers you to create more relationships
  • Up- and cross-sells to current customers
  • Low cost way to rustle up new business
  • Leverages small sales, turning them into large sales
  • Supplements to your current marketing program
  • Reaches target markets in a cost-effective manner
  • Offers measurable results
  • Reaches outside your local area for new business
  • Increases the effectiveness of your sales force

These are all great things that can come from just taking a few simple steps to putting together a direct response marketing plan and executing it.

“I honestly don’t think you’ll ever find a safer, lower-risk, higher-profit method of increasing your business or profession than direct-response marketing.” (Jay Abraham, expert marketing strategist)

Direct response marketing is one of the best ways to launch your business on a large scale and reach out to everyone in your target market whether they are in your local area or not. Our FREE test drive can help you put together a great direct response marketing plan and get you on your way to heightened success.

Comments are closed.